Thursday, November 6, 2008

What Highland Needs Is A Good Pastrami On Rye

When the new Highland Crossings shopping center opens it will have yet another Subway sandwich shop. Subway's web site as of this writing claims 30,131 outlets in 87 countries, and they claim Entrepreneur Magazine recognizes Subway as "The #1 Global Franchising Opportunity of 2008."

Their restaurant locator feature, when Highland CA 92346 is searched, shows no less than 10 locations in the surrounding area.

I have no problem with Subway, I salute their ability to take risk and earn rewards as they've co-opted a great idea, the corner mom & pop deli, and reduced it to a series of menial tasks and sucked the all life and personality out of it in the process.

What Highland needs is a restaurant with a richness of personality, like a good Jewish delicatessen, where you can get a mile-high pastrami on rye so big you'll take half home and eat it for supper.

My fear is that the new shopping district will be a clone of every other shopping area in Southern California, made to be absorbed at 40 miles-per-hour, with the typical sampling of corporate-owned dining spots lacking anything even vaguely resembling charm.

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